The Kardashian-Jenner family has turned a multibillion-dollar empire that spans reality television and fashion, and perhaps more significantly, beauty. Two of its biggest moguls, Kim Kardashian (SKKN by Kim) and Kylie Jenner (Kylie Cosmetics), have both designed massively successful makeup lines. In this ocean of products, marketing buzzwords and famous faces, which name genuinely offers better quality, innovation and value for beauty mavens? This deep-dive comparison will break down their brand philosophies, star products, pricing, inclusivity and performance so you can determine: Are you Team Kim, whose sleek, contoured glam you’ll shell out for, or Team Kylie, who’s fun, trend-driven makeup you’ll pay for?

1. Brand Identity and Evolution

Kim Kardashian’s SKKN (previously KKW Beauty):

Kim got into the beauty game in 2017 with KKW Beauty, which featured makeup kits built around her signature contoured look. Having closed KKW in 2021, she re-emerged as SKKN by Kim, making a foray into skincare while retaining the minimalist, high-fashion aesthetic of her makeup line. Kim’s brand focused on “clean glam” — neutral tones, full-coverage bases and products that heightened natural beauty with a glossed-over finish. Her packaging is sleek, often in muted nudes and blacks, aimed at those who appreciate understated luxury.

Kylie Cosmetics from Kylie Jenner:

Kylie debuted her cosmetics line in 2015 with the now-iconic Lip Kits, which sold out within minutes of their release and changed the game on liquid lipsticks. Where Kim’s approach is elegant, Kylie Cosmetics is youth-oriented, in-your-face and trend-based, with the most recent iteration featuring glittery highlighters, neon liners and plumping glosses as front-facing products. Kylie’s branding is Instagram-friendly, featuring playful pink packaging and limited-edition drops (including her “Summer 2023” and “Valentine’s” collections). Her products appeal to that Gen Z and millennial customer who wants to play with color and texture.

2. Product Comparison: Which Brand Outperforms?

Complexion Products:

SKKN by Kim

Kim’s SKKN Concealer ($30), a did-it-all full-coverage product with a skin like finish that seems tailor-made for her signature “no-makeup makeup” aesthetic. Her SKKN Foundation ($45) also gets kudos for long-wear, medium-to-full buildable coverage, although a few users say it may feel a bit heavy for everyday wear.

Kylie Cosmetics

Kylie’s Skin Tint ($32) is thinner, appealing to the school of clean girl aesthetic. Her concealer ($24), however, gets mixed reviews — some rave about its brightening abilities, while others claim it creases easily.

Winner: For full coverage, Kim’s base products are more reliable, while Kylie’s perform better for a more natural, fresh-faced look.

Lip Products:

SKKN by Kim

Kim’s Nude Lipstick ($28) collection is a perfect pick for the ’90s brown and soft pink lovers, with a creamy, non-drying formula. Her lip liners ($22) also work well for more precise definition.

Kylie Cosmetics

Kylie’s Velvet Liquid Lipstick ($18) is one of her best sellers — it’s long-lasting, lightweight and high pigment. Another cult favorite is her Lip Gloss ($17), which feels non-sticky and plumping.

Winner: Kylie, if you like bold long wear lip color. Kim’s formulas are better for classic nudes.

Eyes and Cheeks:

SKKN by Kim

Kim’s Contour Stick ($32) is still a holy grail for sculpting, and blends like a dream. Her eyeshadow palettes ($45), on the other hand, are frequently called out for being too neutral and similar.

Kylie Cosmetics

Kylie’s Pressed Powder Blush ($22) is adored for its pigmentation and blendability, and her eyeshadow palettes ($35) include brighter, trendier shades (some mattes can be patchy, however).

Winner: Kim for contour, Kylie for blush and colorful shadows.

3. Conclusion: Which Brand Is Better?

If you’re in the market for makeup with sophisticated high-performance attributes, Kim’s SKKN is the more worthwhile area of investment — particularly for complexion products and contouring. But if you thrive on color and care about inexpensive trend items, Kylie Cosmetics offers more splashes of fun and techniques. Both brands have their strengths and more people find their personal style with one or the other. When in doubt, try their bestsellers first — Kim’s Contour Stick and Kylie’s Lip Kit — to find out what vibe works best for you. Will you opt for Kim’s chic neutrals or Kylie’s colorful, pumped-up pout?